Avoid fake users with a confirmation link to activate accounts — Confirmation emails for user registration are an important step, both for marketing and security purposes. In terms of marketing, confirmation emails establish the first communication with the customer, ensuring important information is sent before finishing the signup process, compliance with GDPR regulations, and guarantees that following emails won’t end up…

The funny font from vintage Microsoft Word has an unbelievable past and great influence on today’s culture — Wingdings, the iconic font composed by… well, icons; became widely popular for being included in many Microsoft Word versions in the ’90s is quite intriguing. It has even been the subject of some conspiracy theories. Why do we need a font exclusively composed of symbols, such as the Celtic cross…

Do not confuse it with Dark Mode — The hype of “The Social Dilemma” made many viewers become aware of the power of technology and its influence on all of us. For UX Designers, the use of dishonest tricks in digital platforms is not a new topic. We call them dark patterns. Dark Patterns are tricks used in…

An exercise to better understand why UX Design Patterns matter — You must have heard about solving design problems through design patterns, their implementation steps, and some problems that can arise from them. But do you realize the impact these patterns have on the user experience? A few weeks ago, I didn’t at all. After finishing the UX Nanodegree by Udacity…

Não confundir com Dark Mode. — O documentário O Dilema das Redes Sociais, disponível na Netflix, fez com que muitos telespectadores ganhassem consciência do poder da tecnologia e da sua influência sobre nós. Para os UX Designers, a utilização de truques desonestos em plataformas digitais não é uma novidade: são dark patterns. Dark Patterns são truques…

Last night, I was happily scrolling on TikTok, as one does, and found a girl introducing the cartoon characters she would have sex with… — Last night, I was happily scrolling on TikTok, as one does, and found a girl introducing the cartoon characters she would have sex with. Such a profound concept put me in self-reflection mode, and I could not stop thinking about which cartoon characters have gotten my perverse attention over the…

How can UX Designers prioritize people and the planet in their work? — Addressing environmental issues is not a new topic. But, after the global protests of 2019, it seems to have finally reached a relevant dimension, given the seriousness of the problem. …

The amazing story of one of the most popular fonts ever — Futura is a sans serif typeface, based on rigid geometric principles, inspired by the teachings of the Bauhaus. After one century of existence, it is impossible to see it as a mere set of shapes. It is a historical piece and a cultural force. Unlike many other visual contemporaries, Futura…