You were able to put into words something I've been thinking about for a long time too. I don't even know where to start. I've seen fashion brands claiming to be sustainable, making intense campaigns with infographics that don't answer the comments asking where the clothes are fabricated (because we actually know they are not fabricated in a sustainable way). I've seen the most misogynist guys I've ever met sharing infographics in defense of women's rights, because they know that will make them be perceived as thoughtful people. And don't let me start with the latest documentaries on the mainstream platforms (Seaspiracy, I am looking at you). Who would say that social causes would become a marketing tool like this? Thank you so much for the reading.